Manchester United participant Cristiano Ronaldo has signed up with cryptocurrency platform Binance for the creation of unique NFT collections by a deal that may run for a number of years.
Binance, one of many world’s main blockchain ecosystems and cryptocurrency infrastructure supplier, issued a press release informing of the take care of the Portuguese footballer.
The contract has a multi-year period wherein Binance will launch a worldwide marketing campaign with the purpose of introducing the Portuguese participant’s followers to Web3 with a compelling entry level into the world of NFTs.
The primary assortment might be launched on the finish of the yr
Cristiano Ronaldo and Binance will create a collection of collections on the market completely on Binance’s NFT platform.
The primary assortment will launch in late 2022 and can function designs created in collaboration with Ronaldo himself.
“Cristiano Ronaldo is likely one of the greatest footballers on this planet, and has transcended sport to grow to be an icon in a number of industries,” mentioned Binance founder and CEO Changpeng Zhao.
“He has amassed one of many world’s most devoted fan bases by his authenticity, expertise and charity work.
“We’re delighted to supply his followers with unique engagement alternatives to attach with Ronaldo and personal a chunk of iconic sports activities historical past.”
Ronaldo: I do know followers will benefit from the assortment
“My relationship with the followers is essential, so I needed to be a part of such an motion with the concept of bringing unprecedented experiences and entry by this NFT platform,” mentioned Ronaldo.
“I do know followers are going to benefit from the assortment as a lot as I do.”