Nike-owned RTFKT Studios has not too long ago added one other .eth area title to its quickly rising listing of Ethereum Identify Service (ENS) NFTs. The acquisition of dotswoosh.eth for 19.72 ETH or about $35,000 on the time of the deal has grown the variety of domains to 10 in whole, together with these: Artifacts.eth, RTFKT.eth, Drmos.eth, MintVial.eth, Dreamos.eth, SpaceDrip.eth, DripCoin.eth, M2tekno.eth.
The rationale for dotswoosh.eth buy remains to be shady however the massive Twitter group is actively discussing rumors on Nike’s intentions to problem subdomains in the long term. Because of this any consumer may personify their crypto-related domains underneath dotswoosh.eth, like YOUR NAME.dotswoosh.eth.
As for the dotswoosh.eth worth of 19.72 ETH, it is associated to the 12 months 1972, when Nike’s iconic swoosh emblem first appeared on the model’s sportswear line. At present, swoosh adorns the dotswoosh.eth NFT, which could be noticed on RTFKT’s OpenSea account.
Nike may be very protecting with regards to its quite a few affiliated names and logos. Solely final 12 months the model filed a plethora of metaverse functions for its Nike, Nikeland, Simply Do It, Nike swoosh, and Jumpman logos. That is why the Twitter rumors regarding Nike and RTFKT’s additional capitalizing on subdomains alongside selling their names sound fairly believable.