Immediately, the long-lasting Scotch whiskey model Johnnie Walker and its father or mother firm DIAGEO have introduced a marquee partnership with the VeeFriends NFT assortment. The collaboration will embody a luxurious gifting expertise for VeeFriends “Reward Goat” token holders, courtesy of Johnnie Walker. As well as, Johnnie Walker will host an activation on the upcoming VeeCon superconference.
The whole lot it is advisable to know concerning the VeeFriends x Johnnie Walker partnership
VaynerNFT, the NFT arm of Gary Vee’s VaynerX artistic and media company, helped safe the partnership between VeeFriends and Johnnie Walker.
Considerably, this collaboration is one in every of many alternatives DIAGEO is pursuing as half of a bigger Web3 effort. In essence, DIAGEO is trying to Web3 so as to increase the methods its clients throughout the globe can take pleasure in each their uncommon spirits and real-life experiences.
As Sophie Kelly, Senior Vice President of Whiskies at DIAGEO North America, famous:
“Web3 presents DIAGEO a possibility to satisfy new communities and clients the place they’re in tradition. It additionally presents an thrilling new area to offer spirits fanatics with entry to probably the most uncommon and collectible spirits in our portfolio.”
Not solely that, however Kelly went on so as to add that that is only the start for DIAGEO in Web3.
“Our clients can anticipate to see extra from us on this entrance as we glance to Net 3 to launch probably the most luxurious and wanted spirits we’ve got to supply. Keep tuned.”
Johnnie Walker Partnership marks a milestone for the VeeFriends creator
To make certain, the partnership with Johnnie Walker is a serious private second for VeeFriends creator, Gary Vaynerchuk aka Gary Vee. As many could know, Gary Vee received his begin in social media vlogging with Wine Library TV. He started the YouTube sequence in 2006 whereas serving as Wine Library’s Director of Operations.
Vaynerchuk acknowledged the poetry of the state of affairs in a press release, saying:
“Anyone that is aware of me is aware of that I grew up within the liquor trade. So if someone advised 22-year-old Gary that his NFT/IP venture can be collaborating with the long-lasting Johnnie Walker Blue Bottle, he would’ve fallen off his chair.”
Lastly, he concluded by expressing his pleasure “for the people that maintain the present goat NFT and for Johnnie Walker, the model, to be embarking strategically and thoughtfully into the Web3 area.”
VeeFriends Reward Goat NFTs proceed to offer unimaginable utility
As beforehand talked about, these Johnnie Walker items will probably be solely for holders of the Reward Goat VeeFriends NFTs. Briefly, Reward Goat is likely one of the characters within the VeeFriends assortment. What’s extra, there are 555 Reward Goat tokens in complete.
Reward Goat is likely one of the many VeeFriends sub-collections bearing its personal distinctive utility. On this case, Reward Goat holders are eligible to obtain not less than six bodily items per 12 months, for 3 years. Evidently, these fortunate holders will probably be receiving some restricted version bottles of Johnnie Walker Blue. Every bottle carries each the VeeFriends brand and the Reward Goat character, in addition to a quantity out of 555.
VeeCon shaping as much as be one of many greatest IRL NFT occasions ever!
In fact, Reward Goat holders aren’t the one VeeFriends neighborhood members who get to benefit from the Johnnie Walker partnership. Quite the opposite, all these in attendance at VeeCon will get to partake in a particular Johnnie Walker activation. We’re solely about two weeks away from the first-ever version of Gary Vee’s NFT and Web3 superconference.
VeeCon -the world’s first NFT-ticketed convention – has lengthy been within the works as a major utility for VeeFriends holders. To clarify, all VeeFriends Series 1 NFT holders obtain a free ticket to VeeCon for 3 years (2022, 2023, 2024).
With an illustrious lineup of confirmed speakers, the multi-day convention may simply find yourself being the highest-profile NFT occasion of 2022. Certainly, with Johnnie Walker and different huge manufacturers current, VeeCon is ready to be fairly the expertise for VeeFriends holders, and anybody fortunate sufficient to safe an NFT ticket.